have you been dreaming lately?

me? well, read on 2 know...btw welcome!

Tuesday, July 26, 2011

'Your Namesake, Their Trust'

Just a thought. New businesses are cropping up in all parts of the country rapidly. There is an ever growing optimism among techno nerds, a phenomenon that's well reflected in the numerous startups that have been commissioned in recent years.
It's only a matter of time when the world would sit up and take notice of the Indian bred-Indian fed  corporations. Already, management schools around the world are incorporating into their teachings the administrative and managerial techniques adopted by  medium and small scale businesses in India.

It would suffice to say that the traditional and modern business houses would have had their surnames etched neatly on the stock market panels and billboards around the world.  But that's just not the case.
Apart from the Birlas and the Godrej's, and a few other traditional businesses, there seems to be a lack of commitment to promote a very Indian nomenclature on a world stage. I know of an Ericsson, a Honda, and a Johnson as friends from my days in grad school, and thought it nice to have your surname up there projecting not only the work that you do, but also the breeding grounds that made such businesses blossom.

Well, we did have a Satyam that went bonkers with it's abrasive strategies, and then taken over by a Mahindra. But the fine examples of corporate refinement  set by the numerous other companies like Infosys, Wipro, Reliance and the likes pass off as struggling law firms than be projected as Indian bred institutions. With the immense positive changes that Indians are bringing to the workplace, it would be nice to accustom the world customer with our kind of nomenclature, not to prove a point, but to ensure that the buyer builds trust with something that is as positive as is Indian, and the seller(that's us) ensures that the positivity is synonymous with  being Indian. 

Why is it important? Because there is nothing like a multicultural Indian society, ....something that also sets the benchmark for how the businesses are run here, unlike in the west where the workplace is pretty much homogenous,... barring the US. This also proves why Indians are your best bet for a global employee. The tolerance and camaraderie we bring to the workplace is unique only to us. For someone as unique as an Indian who brings a massive PR boost to businesses around the world, we are not doing enough to promote our own factories as positively,.... and have, well, resorted to the very vanilla nomenclatures like'solutions', 'info', 'infra', 'tech', 'securities' , and so on and so forth.

Sadly, the very bollywood variety of  'So and So... and Sons' has also gone for a toss! I miss those names. I miss the fantasy. Bring on the Chopras and the Godboles and their SONS... and the world will once again take notice.

Nandini Rao.

No comments:

Post a Comment